You can share content online to create an online identity that reflects your professional values and personal beliefs. Even if you use social media only occasionally, the public narrative is formed by what you share, react to, and create on these platforms. Your online behavior is just as important offline as it is when it comes to digital marketing.

It takes a lot of work to build your social media brand. Just think about what it takes for you to be instafamous! If done correctly, you can land your next job or foster valuable relationships. Continue reading to learn ten ways you can make sure your online brand is successful.

1. Update Your Social Media Accounts

Decide which social media accounts you will be focusing on and then delete any other accounts you don’t use. Make sure that all information you provide is correct and complete for the social media accounts you will use. This will allow you to grow and direct traffic to the networks that will highlight your work.

It can also remove any “questionable” content from years ago that could be seen to have a risky brand tone or adversely affect your professional image.

 

2. Find The Area of Your Expertise

Everybody is an expert in something, whether it’s creating and distributing great content or a deep understanding of your favorite TV series.

Are you ready to try something new? Consider the content that has been most popular with your followers. Is it possible to duplicate this content with similar content? Or repurpose an existing piece to re-engage your audience? Your followers will begin to see you as a leader in the field if you create more engaging and unique content on their chosen topic.

 

3. Use Social Media App For Posting

You may pass a very busy day or Creating content, and posting on social media can be time-consuming. There are many social media apps that can make your life much easier.

Sprout, Buffer, and Hootsuite connect to your social media networks. This allows you to post across multiple social networks and schedule content. This eliminates the need for multiple logins to different websites. These applications are compatible with most major social media networks such as Facebook, LinkedIn, Twitter, and LinkedIn.

 

4. Share Content Regularly

In the early days, more posts meant more engagement. Over-posting can lead to boredom and irritation today. While you want to communicate with your audience and keep communication open, you don’t want too much to make you appear desperate. Individuals should post around 3-4 times per week.

Entrepreneur Coach founder Michael Noice explains that a once-weekly tweet or monthly photo on Instagram is unlikely to make a difference. It’s better to choose a few social networks to focus on and be active on than posting on a handful of them.

You will have days when you don’t post on social media. That’s okay. You can identify the most important social media metrics, analyze your post data and find a pattern that works. You can search for social media hashtags to find content and get more insights into popular topics.

 

5. Import Your Existing Content

It might surprise you to discover how many people you know through social media. You may not have connected with many people yet. To find out how many connections are missing, import your contacts from Outlook or Gmail into your social networks. Linkedin and Instagram allow you to import a limited number of contacts for free.

 

6. Keep your Posts Positive & Engaging

You want to build a personal online brand that is unstoppable. But you must make sure it reflects who you are. You now know what you should do on social media. But are you aware of the negative things that can be done to make your online impression positive?

Your interactions and content are a summary of your work and reflect your professional attitude. While it is smart to repost other people’s content or curate content for social media, it is not the only thing you should do. To demonstrate your industry knowledge, you should also share the content you have written.

Engaging content requires a new approach to sharing updates with your network. Do not be afraid to share your achievements or include interesting tidbits from your personal life. You can also share your hobbies and travel experiences. Social media is all about people first.

You might be concerned about being unable to express your opinion to the fullest extent. Consider creating two social media accounts. One for private use (say what you like) and one for personal (where your replies and shares are highly calculated). Your personal pages should be kept private from your closest friends and family. Instead, use your professional accounts for new connections and career opportunities. Make sure to read the social media guidelines of your company before you post about your employer online.

7. Find & Join Relevant Groups

LinkedIn and Facebook both offer thousands upon thousands of opportunities for members to join groups that are focused on particular industries or topics. You can search for groups related to your area of expertise using the search bar.

Remember that there may be too many industry groups with their competitors. Therefore, smaller groups with a more targeted audience may prove to be more effective.

Once you are a member of your favorite social media groups, don’t be afraid to join discussions and share your insights. Although it can seem difficult, that is exactly what social media is all about.

Don’t be afraid of having conversations. You won’t get any of these benefits if you join a group but don’t take part. A responsive attitude will also help you build your personal brand within larger communities.

 

8. Keep Your Brand Voice Consistent

Most people know that it is important to keep your persona intact. It would be a disaster if a well-known political commentator abruptly and radically switched parties. To be remembered and trusted, you must remain consistent in your ideas and presentation.

It may take some time to find the right tone for your brand. However, there are many personal branding guides that you can refer to in order for you to choose the best one. It’s not enough to say “I want it to be funny”, you have to develop your ideas to support your approach.

It is important to follow your brand guidelines in order to influence people’s perceptions. If one of your profiles features content or images that are not consistent with your brand’s voice, it can ruin a flawless reputation.

 

9. Connects Influencers

Connect with and collaborate with influencers, but this takes time. Before influencers will consider you an expert, they must first build relationships.

LinkedIn is a great way to connect with experts in your field and use several influencer marketing tools. After you have identified the top influencers in your region, you can analyze their posting habits, content, and networks to see what you could improve upon. You can learn from their personal branding strategies how they execute and what their followers think.

 

10. Take a Course To Create a Brand on Social Media

Understanding the basics is key to building your personal brand on social networks. You will need to learn how to do social research to understand your audience and determine which content formats work best for you. Also, you’ll need to know how to create strategies – no matter what size – to help you decide where you won’t go and how you get there.

Understanding the intricacies of each social platform will help you to communicate your message effectively. You’ll quickly learn which channel is most effective and how to measure your success with practice. Start today by selecting a social media marketing course that suits your personal and professional life.