Why On-page SEO Matters

Why On-page SEO Matters?

SEO or Search Engine Optimization involves more than 200 factors and a wide range of strategies that fall into two main parts. Those are on-page SEO or the things that happen on your site and can be controlled and off-page SEO or the things that can’t be controlled by you.

Whenever someone talks about improving the SEO of a website they mean on-page SEO. So, let’s discuss more on-page SEO and why on-page SEO matters a lot in ranking and digital marketing.

What is On-page SEO?

So, What is on-page or on-site optimization actually? It’s actually the practice of optimizing web pages to improve the ranking of a website in search engine result pages (SERP) and gain more organic traffic. On-page optimization includes optimization of several things such as HTML, meta data (meta title, meta description, keyword density), heading tag optimization, internal linking, posting high-quality content and image, etc.

Optimizing these criteria your website is well optimized and has a higher chance to get a ranking on SERP.

There is another part of SEO that is a part of a sub-category of on-page SEO which is Technical SEO. Technical SEO is also a very important part that deals with creating sitemap and submission, adding robots.txt, adding canonical tags, etc.

On-page SEO deals with the actual content of a webpage which means anything that falls into the realm of potentially affecting SEO. These include text, metadata, HTML code, CSS, JavaScript, multi-media content, and so on. 


Why on-page SEO matters?

On-site or on-page SEO helps search engine to analyze the website and the content connected with it so that users’ query is relevant to your site. Search engines like Google are constantly improving their algorithms and trying to understand user intent and deliver the most relevant results that meet users’ needs. So, as the search engine is improving, your website must do so.

It is important that the content of your website includes both users and search engines. This means that the content that is visible to users such as media, content, images, etc, and content that is visible to the search engines such as metadata, HTML, etc. This way you can optimize your website to the latest practice used by search engines like Google, Bing, Yandex, etc.

No matter either you have a small business or a big one, it is very important to optimize on-page SEO for a website. Search engine optimization is one of the most commonly used digital marketing strategies and it remains very population because of its ability on ROI. In fact, on-site SEO offers the best ROI than any other digital marketing strategy for a long time with its relatively low-cost process. 

As more than half of the website’s traffic comes from search engines like Google or Bing which means almost 40-50% of your online revenue comes from search traffic. According to google around 91.5% of web traffic comes from the first page of SERP and this is done through SEO.

By now, you may get the idea why on-page SEO matters and why you should care about this. Without a proper on-site as well as SEO strategy it is not possible to get a higher ranking. So apply the proven SEO strategy and push down your competitors. Here is a big part of why you need to hire an SEO agency, It’s because an agent knows all the way to walk until the website gets ranked.


Most Important tasks in on-page SEO

A well-organized and powerful on-page SEO strategy is built by combining several tasks. The most important ways to build this strategy are to create the most relevant content, create metadata, and internal linking.


Creating Most Relevant Content

A well-organized and relevant piece of content with a proper keyword placement in content and metadata will assure the search engine’s queries and also fulfill the user’s intents. 

Expert, Authoritative, and Trustworthy or EAT-friendly content is very important for Google search results as Google by itself outlined guidance for websites and businesses to create EAT content. While creating content you need to make sure that the content is high-quality and relevant to fulfilling the intent of target keywords and you should follow Google’s Webmaster Guidelines for the best performing content.


Meta Data

Your metadata is located in the HTML code for each page. It includes your page title tag, meta description, and other information that is used to rank your pages in search engine results. The link to the page that you are linking to is where the meta title, meta description, and query will be found when you use a search engine. Your metadata should be optimized using good keywords and rich content to help search engines and users find what your page offers.


Internal Linking & Site Structure

A search engine must be able to crawl your website properly to understand its structure. Search engines will link users to the relevant pages if they have simple navigation bars and footers. Search engines may have difficulty finding your pages if your site is confusing.

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