How to Improve on-page SEO of your website

How To Improve On-Page SEO of a website

Are you preparing to launch a brand new website for your startup or business? Are you tired of managing your domain but not getting steady traffic? Don’t spend your monthly budget on Google Ad campaigns or content marketing.

We have only control over the on-page SEO arena, so it is important to prioritize this aspect before any other. We have experienced many strategies and techniques to boost businesses online. Here’re nine proven tips to increase any website’s SEO we’ve learned from our experience.

1. Optimize Every Landing Page

Your homepage must be optimized for specific keywords. But have you considered every landing page on your site? Your website probably has many other landing pages, including blog posts and subpages that outline your business’s history. It is important to ensure that every landing page on your website has at least two keywords optimized so it can be ranked. These keywords should be included in the title meta tag, the first H1 tag, and the body text in order to optimize them.

2. Use H2 and Bolded Tags to place related keywords

Don’t stop at just placing your main keywords in the title and H1 tags of each landing page. Bolster your SEO by including keywords that are related to the main pages in the title and H1 tags. This will give Google more information to help it determine the page’s purpose and rank it accordingly, ultimately improving the domain’s ranking.

Let’s say, for example, that your business sells nutritionally-packed dark chocolates. You can include related keywords such as “healthy dark chocolates” and “nutritious candy” in your title meta tag and first H1 tags. These related tags will allow Google to assess your business’s focus on healthy chocolates and will increase your rank for that keyword phrase.

3. Optimize the Meta Title Tag

To increase your click-through rates on the SERP, add main keywords to the meta description tag. Now you need to optimize the meta title tag. This has been proven to increase a website’s rank. If you have a California-based marketing agency, you could add “Top California Marketing Agency” to the meta tag. You can also have the meta tag read “Award-Winning, San Francisco” if your San Francisco is located in California. The keywords can really boost the page rank.

4. Do not ignore the Meta Description Tags

Google does not believe that your meta description tags should include your main keywords. Our own experience building a Live website using on-page SEO has shown us that the main keyword did increase click-through rates (CTR). This could have helped me to improve my website’s ranking in search engines. Don’t overlook this step! Each tactic can make a huge difference in your site’s ranking.

5. Unique Content Is Key

Each landing page you wish to rank must have enough unique content for Google’s satisfaction. This does not mean that you should add unnecessary fluff to your sales copy. This could lead to potential customers being turned away. Google’s crawlers can find the extra, longer content that you want below the fold. Google can help you rank the page by adding unique content such as useful applications for your products or fun facts about your services.

6. Plan your internal linking carefully

It is important to make sure that your internal linking (links from one page to another page of your website) is well-planned so that subpages point to higher-ranking, revenue-generating pages. This applies to all pages’ headers and footers. If there is relevant text within a subpage, ensure that it links to the appropriate internal page. If your page’s bio contains information about the products offered by your company, link the item names to the product purchase pages. This will increase SEO and sales.

Recently, we conducted an internal link audit for one of our businesses and planned strategically how pages would point towards others. This was a great way to improve our on-page SEO. The website moved from page 1 to the top three search results for many keywords within 90 days. This strategy can be used to optimize your website.

7. Check page load speeds

Search rankings will drop if web pages take too long to load. You should make an effort to evaluate the page load speed on your website. This can be done site-wide but I recommend that you check each landing page individually for page load speeds to make sure they load quickly. This will improve SEO and prevent visitors from getting frustrated and leaving your website because pages take too long to load.

8. Can Google Read the Pages?

All of the above strategies won’t work if your pages aren’t readable by Google’s crawlers and spiders. Some website builders generate pages dynamically for the site. This increases load time and makes pages look nice, but it is also difficult for Google to read. This could have a negative impact on the domain’s overall ranking. To check if your pages can be read, open the page in your browser and click on the link to view the source. If the page’s text is not found on the code page, you may have a problem.

9. Eliminate all “Dead Pages”.

Are there blog posts or pages on your site that were published more than a year ago, but haven’t seen much traffic since their launch? You should delete all “dead” pages from your website. They could be hurting your rankings without you knowing. It is worthwhile to perform an audit using Google Analytics to identify and remove “dead” pages once per year. You could delete them or redirect the content to pages that get traffic. To make your content even more valuable, you can merge it with the page you point to!

Final Words

You don’t need to spend thousands on expensive internet advertising if you are looking to improve your website’s rankings. However, you can increase the site’s rank easily by improving its on-page SEO. There are many ways to achieve this. You should also plan your internal linking carefully. Make sure you have enough content on each page and eliminate any “dead” pages. These are some of the best ways to boost any website’s SEO.

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