Strategies For Local Link Building

9 Best Strategies For Local Link Building

A local link-building strategy is a great way to increase your local SEO efforts. Although it takes more effort and outreach to build local backlinks, the benefits that your business can reap are well worth it!

This ultimate guide will teach you everything you need to know about local link building, and how to use these strategies to bring relevant referral traffic to your website. You can read the entire article or skip to the section that interests you.

What Backlink Actually Is?

A backlink is a link that links to your website from another website. Backlinks can drive targeted referral traffic to your site and increase your domain’s authority to search engines.

Your backlink profile can be compared to your Google My Business reviews. Having many 5-star reviews on Google My Business looks great for potential customers and Google. Quality backlinks from authoritative domains are a positive sign for search engines. High-quality backlinks can help you to build positive link equity or authority to your website.

However, having too many 1- or 2-star reviews for your Google My Business listing sends negative signals to potential customers and Google. The same goes for having spammy backlinks and low-quality links. When earning backlinks, it is important to prioritize quality over quantity.

But What Are Local Backlinks?

There are many places you can get backlinks. Some of the common sources include guest blog posts and social media profiles. Local backlinks can be slightly different from standard backlinks because they are more likely to originate from your local target market or service area. It sounds simple, right? It is easy to earn backlinks from local sources, including newspapers and local business directories.

Why Local Backlinks are Important?

Earning local backlinks is a great way to establish your business as a local resource. Although it requires extensive manual outreach to establish a local link-building strategy, it can also help you make connections within your community that could lead to new business opportunities and meaningful relationships. Positive PR is always a plus!

Difference Between Backlinks and Citation

The terms backlink and citation are often used interchangeably in the SEO community. Backlinks are links from other websites to your website. The anchor text used to link to your website’s similar pages is typically the backlink. A citation is an online directory that includes your business’ name and address as well as a phone number. These three pieces of information are often referred to as the NAP details for your business. Sometimes, an online directory will include your website. This scenario would allow you to have both a link and a citation in the online directory.

Are you ready to tackle local link building? These are the 9 Best strategies for local link building.

1. Create social media profiles

Setting up social media profiles is the first step in building local links. It’s a great way for customers to reach you via social media platforms such as Facebook, Google My Business, and Instagram. And it’s one of the easiest ways that you can create a backlink from your website. You can create a Facebook business page and add the URL to your website. These backlinks can also be beneficial for websites with high domain authority.

You can also include your NAP details on some social media platforms. This helps search engines validate the information. Important to remember is that backlinks should not be created from social media platforms that you aren’t actively using to grow your business.

2. Locate local business directories

Whitepages or the Better Business Bureau are excellent for listing your business’ NAP details and earning backlinks from high-authority domains. However, these directories are not often tailored to local search results. You should instead look for local online directories within your locality that locals use when they search for services or businesses.

You can use advanced search techniques on Google to find local directories. Google offers an Advanced Search tool that simplifies the process. To find pages that contain your desired keyword or phrase, you simply need to enter it into Google’s Advanced Search Tool. You can then narrow down your search results to only show pages with your keyword phrase or phrase in the title or URL.

After you have found a few local directories to choose from, you need to evaluate whether they get enough traffic, are aligned with your business, and have any fees. Some directories provide a free listing service while others require you to pay a fee. Make sure to do your research before you sign up for any local directory.

3. Directory Specific to Your Industry

An industry-specific or niche directory is another type of online directory that can be used to build backlinks to your site. These directories are aligned with your industry and often include information about your competitors. Niche directories can play a significant role in buyers’ journeys in some industries like the legal sector. A backlink to a niche directory can bring you relevant referral traffic and be a great source for pre-qualified leads.

You can use Google’s Advanced Search to find directories that are industry-specific. This will limit the search results to those that include your desired keyword or phrase. To return only pages that include this phrase, you could type in “directory for lawyers” as the target phrase. Then you could narrow down your search results to show only pages that contain the phrase in the URL or title. You may need to pay for an ongoing subscription or payment to certain directories.

4. Reach out to your local newspapers, forums, and communities

Although this strategy involves a little more manual outreach, it is a great way for your business to be promoted in your local community and potentially gain some quality backlinks.

Google’s Advanced Search tool can be used to locate pages on websites or domains that contain your targeted keyword or phrase if you know the names of local forums or newspapers.

You can align your content with the publication once you have determined if they publish articles or posts related to your keyword phrase. You will be able to align your content and offering with the publication. This will increase your chances of getting a backlink.

You can then submit a press release to the site or contact their point of contact to inquire if they will feature your content or offer on their website. Before you pitch your content, connect with the site’s contact. This allows you to meet the site’s contact and gauge their interest before taking action. If you feel it’s a good fit, and you share your content with them, then keep your fingers crossed that they will give you a quality backlink!

5. Find Sponsorship Opportunities

Sponsorships are a great way to get backlinks and increase your visibility in your local community. Sponsorships should be used only if the sponsor is important to your business. Sponsorships can be for charities, events, and even suppliers. The possibilities are limitless. Local businesses have low domain authority because they receive very little traffic. These backlinks won’t bring about a significant increase in SEO efforts.

6. Reach out to local bloggers or influencers

Reach out to local bloggers and influencers if you are interested in a feature about your business. In exchange for a feature, you can offer to trade your product/service with them. This will give you some perks. This type of local link-building strategy can increase visibility for your business in your local community and help you reach more customers.

7. For relevant opportunities, monitor the backlinks of competitors

You can also monitor the backlinks of your competitors to find gaps in your backlink profile. This strategy is more time-consuming and requires the use of tools like Ahrefs and SEMrush. SEMrush allows you to plug in the websites of your competitors and view their backlink profiles. This includes their total number and referring domains, page authority, and any backlinks/referring domains that were shared between you and them. You can then identify overlaps, which means that relevant domain’s link to your competitor’s websites, but not to your website. You can then reach out to these domains and ask if they would be willing to link to your site.

8. Find Broken Links

You can also find broken backlinks using a tool such as Ahrefs and SEMrush. This is a more hands-on approach to link-building. You can use these tools to identify broken backlinks of your competitors, contact the point of contact and share a link on your website to similar content that they can link back to fix the link.

9. Keep Content Up-to-Date

You can also search websites producing similar content to yours and find out if any of it is outdated or receives strong backlinks. This can be made easier by using tools like Ahrefs and SEMrush. You can identify outdated content and determine if there is a better piece or a newer version. You can then reach out to the contact at the backlinking website to ask them to link to your content.

These are nine local SEO strategies that you can use to increase your business’ backlink profile. Although building local backlinks takes more work than other SEO strategies, the results will be worth it. These include a stronger presence in your local community, increased referral traffic to your site, and an increase in domain authority.


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